Who We Are

Executive Team

Michael K. Griffin

Managing Partner / Founder

Michael Griffin’s passion for advertising is matched by his talent and interest in serving those who change people’s lives through the products and services they offer. That passion and talent has served him well over his twenty years in education marketing. Michael directed advertising, media and communications for some of the larger names in the education space before co-founding a boutique ad agency, EdExperts, in 2006, and then went on to create Educa Worldwide, a multi-national education marketing, advertising and research firm. Under Michael’s management, both entities have seen tremendous growth and outreach in serving the adult education sector.

Now, as the Managing Partner and Founder of Zu, Michael is bringing his leadership and expertise to a inquiry generation firm that offers unique, and industry-leading solutions to those clients seeking something different.

Wendy Rodgers

Vice President, Client Services

A successful company has to match the quality of its client services with an incredible level of consistency, and Wendy Rodgers is always at the top of her game. Throughout her 18-year career, she’s combined a laser-focused commitment to exceptional service with the drive and flexibility to exceed client expectations at every turn. Before joining the leadership team at EdExperts, Wendy oversaw accounts and managed teams at agencies including EdExperts, Datamark, Lightfire Partners, and most recently -- Educa Worldwide -- leading with a combination of intelligence, intensity and finesse.

Aaron Finkelstein

Vice President, Education Sales

For more than 15 years, Aaron has built strong relationship with school clients and industry experts in the area of inquiry generation. Having led the sales initiatives for some of the largest providers in the adult education space, Aaron is no stranger to the demands, complexities, and ever-changing landscape of how schools seek to find the right candidates for the right programs they offer. At Zu, Aaron can be relied upon to meet and exceed your account expectations and has the resources and backing to ensure your campaigns are launched in a timely manner and produce the results you are demanding. With a smile, quick wit, and an understanding of what you need to be successful, Aaron will be a supportive resource in meeting your goals and objectives from start to finish.